New Digital World
Yen-Kuang Chen, Chairman of NATEA-SV SIG-Software
Provider：Science & Technology Div. TECO in San Francisco 2004.10.12
Digital technologies have made a significant difference to our life. Digital contents will be the next wave that changes our life. For example, over the past decade, many people got used to using mobile phones. Some of us even have two or more mobile phones. Today, mobile phones are designed to take pictures or listen to MP3. Some mobile phones even have color screens that can play multimedia games or watch video. This is just a simple example that digital technologies have changed our life in many ways.
The society has evolved from an agricultural society to an industrial one, and now to an informational community. Some people predict that it will be a content society in the future. In that society, contents instead of technology are the key differentiator between products. Let’s take shoe products for example: technological level is a secondary concern to the price of the shoes. If we can combine shoes with the NBA super star Michael Jordan’s performance, then the value of Jordan’s shoes is priceless . In the future, technology is no longer the key to success because the technology across the industry is similar. Contents which include story and/or dream will play a more important role.
Let’s take a closer look at the trend in Silicon Valley after the past three-year downturn. High-tech giants (such as Intel, Microsoft, Hewlett-Packard, Apple, etc.) tout digital entertainment as their next big buzz. The buzz is about iPod or portable media player, rathe ... Full Story ...